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Search Engine Marketing: Yes, Click-Through Rates Do Matter

Posted on in Tech Latest | Comments Off on Search Engine Marketing: Yes, Click-Through Rates Do Matter

In the world of online marketing, CTR refers to click-through rate, which is a prime metric used for measuring the number of clicks marketers acquire on their ads for every impression. A high CTR generally means that the majority of individuals who see your ads click on it.  But why does CTR matter so much? […]