Mobile applications will be more necessary for online retailers in Australia, as the number of smartphone users is expected to increase by 2019.
A report predicted smartphone penetration in the country to reach 89% next year, up from 83% in 2016. More than 9.4 million Australians also shop online, which means many of them are on their phones while doing so.
Some people may still prefer to do their online shopping via laptops or desktop computers, but the convenience of having mobile phones makes them more inclined to buy things by just a few clicks and swipes. Almost everyone under 50 years old in Australia accesses the Internet through their phones. This 90% penetration rate allows your business to have a wider exposure among target customers, only if you tap into mobile application development services from companies like The App Team.
Optimising your website for smartphones will also be more necessary since most shoppers will not be patient with links that take too long to load on their phones. Competition is tight among e-commerce firms, and shoppers know that they can always choose another retailer.
Mobile apps could be a reason more people purchased items online. In March, entertainment and leisure were the most popular product category with more than 4.4 million buyers. Fashion items ranked next with more than 2.7 million shoppers.
While online shopping is still seen as a tech-savvy way of buying consumer goods, online retailers need to find ways on how to make it easier for older people. The smartphone penetration rate among Australians who are between 50 and 64 years old is still quite high at 61%.
E-commerce in Australia will only continue to grow in the near future. The entry of Amazon in the country means local retailers should be prepared for tougher competition.